From invisible to
ICONIC ARTIST
The world doesn’t need another artist.
It needs an icon — it needs YOU.
In a world where 100,000 songs drop every day, most artists feel invisible.
You work hard on your music — but it’s not connecting.
You’re tired of releasing songs that get a few streams and no real impact.
You want to create music that moves people, builds a loyal fanbase and makes you proud to be an artist.
But right now, you feel stuck:
You don’t know what your brand is.
You’re unsure which songs to release — or if they’re even good enough.
You start songs but never finish them.
You post content that gets no traction.
You wonder if your music is meaningful enough to stand out.
You’re not alone. And it’s not your fault.
Even after songwriting/producing for 15 years and earning platinum records,
I still felt lost — until I built a system that changed everything.
Learn from a songwriter with
21.5+ BILLION streams.
Introducing the SongBrand System
SongBrand is the only artist development system in the world that integrates branding, songwriting and content creation into one simple process — so your message, music and marketing work together to make you undeniable.
We work with you directly over 12 months and guide you from initial concept to songwriting, production, release, and marketing.
It’s like having a manager, label and a team of personal mentors — all dedicated to your songs, your content and your career.
We cycle through the below 3 steps as many times as we can, usually resulting in the creation, release and promotion of 3-6 iconic songs.
The 3 steps are:
1. Concept
First, we deep dive into you as an artist - uncovering your story, values, and long-term vision.
Together, we build your Brand Bible, mapping out a clear 10-year artist narrative, archetype and visual world.
Outcome: A roadmap of 12 future songs — so you’ll never ask, “What should I write about?” again.
2. Create
We help you write songs that only you could write. You’ll co-write with Jean-Paul, and receive guidance on production, mixing and mastering so your music is world class and emotionally compelling.
Outcome: Songs that feel like you and sound like hits.
3. Connect
We create a custom marketing plan with organic content and paid ads. We also help design your visuals, logo, merch and paid community offers.
Outcome: Higher streams. More income. Fans who love you for who you are.
By the end of 12 months, you’ll walk away with a powerful brand, a catalog of aligned music and a fanbase that actually gets you.
TRUSTED BY
UNIVERSAL
Sony
Republic Records
Island Records
Warner
BMG
EMI
The Voice
Chugg Entertainment
APRA AMCOS
ABC
UNIVERSAL Sony Republic Records Island Records Warner BMG EMI The Voice Chugg Entertainment APRA AMCOS ABC
SUCCESS STORIES
Sunset Delivery, AUS
"Before working with JP we were overthinking every part of the process and only writing/releasing 1 song a year.
In 2025 we’ve already released 2 songs and are on track to release 2 more this year.
Being 100% DIY has saved us $700+ per release.
Our fanbase has grown from 60-6,000 and so has our confidence.”
HAPPY DEATH, AUS
"My Spotify monthly listener count grew from 3 to 8,000 in 30 days using SongBrand.”
Von Tagen, USA
"In our first session we overcame obstacles we’d been trying to overcome for 2 years. I don’t know what we would do without JP and SongBrand.”
AViVA, USA
1.6M monthly listeners on Spotify
Reece Mastin, AUS
“I was signed to a major record label for 10 years and I’ve never experienced anything like this before. I finally feel in control of my own music career.”
ISSY, AUS
“JP has been an incredible mentor in my songwriting journey.
His guidance not only helped me write catchier songs but also taught me how to develop ideas more effectively.
He has a unique way of simplifying complex concepts and pushing you creatively while still allowing you to find your own voice.
Working with him has truly transformed the way I approach music, and I’m grateful for the impact he's had on my growth as a songwriter.”
Ready to be an Iconic Artist?
This is not for you if:
❌ You haven’t released any music yet
❌ You aren’t ready to invest time or money in your artistry
❌ You’re just making music for yourself
This is for you if:
✅ You’re already earning from music or have the freedom to invest in yourself
✅ You want to write meaningful songs that leave an impact
✅ You’re ready to think like a creative entrepreneur
✅ You want to lead, heal, and inspire through your music
About Your Mentor
My name is Jean-Paul (JP) Fung and for the past 16 years I have been writing, producing and mixing music.
My songs have made over 21.5 Billion streams, reached platinum and gold status internationally, won awards and generated money beyond my wildest dreams.
I've taught songwriting and production all over Australia including dozens of schools as well as Universities and Academies.
I’ve collaborated with some of the biggest songwriters and producers in the world:
John Feldmann (Avicci, The Used, Panic! at the Disco, 5 Seconds of Summer, Avril Lavigne, Blink 182, YungBlud, JXDN)
Theron “Neff-U” Feemster (Michael Jackson, Justin Bieber, Doja Cat, Kendrick Lamar, Sia)
Audra Mae (Sabrina Carpenter, Kelly Clarkson, Avicii, The Chainsmokers)
Sarah Aarons (Zedd, Demi Lovato, Rosé, NewJeans, Miley Cyrus, Halsey, Gracie Abrams, Tate McRae, Khalid, Justin Timberlake, Childish Gambino)
Zakk Cervini (Bring Me The Horizon, Architects, Bad Omens)
Tony Ferrarri (24kGldn, ENHYPEN, WayV, NCT 127, Lee Brice, vaultboy)
Dean Lewis (Martin Garrix, Jonas Brothers, Julia Michaels, Kygo)
Nick Bailey (Marshmello, Quavo, Lana Del Rey, mgk)
Jayson DeZuzio (Imagine Dragons, Little Mix, Jason Derulo, League of Legends, Eminem)
Taka Perry (Katseye)
Jon Wienner (Dominic Fike, Selena Gomez, Jon Bellion, Jessie Reyez, Zara Larsson)
Sam Homaee (d4vd, LISA, JENNIE, Megan Thee Stallion, FINNEAS)
Lucy Taylor (Dua Lipa, Ellie Goulding, Future, Lil Uzi Vert)
Nash Overstreet (Megan Trainer)
Lucky West (The Devil Wears Prada, Story of the Year, TWICE, Freya Skye)
Samu Haber (The Voice Germany)
Eric J. Dubowsky (Flume, Tove Lo)
Chris Coady (Foals)
Scott Horscroft (Empire of the Sun)
Richard Wilkinson (Adele)
Don Walker (Cold Chisel)
Over the years I’ve worked with 300+ artists and unfortunately only around 1% of them have survived.
I used to think the answer to artist success was a good song - that turned out to be completely wrong.
There are many, many more pieces to the puzzle - SongBrand is designed to solve that puzzle.
Since 2025 I have been helping independent artists grow their fanbase and take control of their careers.
I want to see a world where independent artists thrive and use their platform to better humanity.
My mission is to revolutionize the way music careers are built using my unique SongBrand system.
