From invisible to
ICONIC ARTIST
The world doesn’t need another artist.
It needs an icon — it needs you.
In a world where 100,000 songs drop every day, most artists feel invisible.
You work hard on your music — but it’s not connecting.
You’re tired of releasing songs that get a few streams and no real impact.
You want to create music that moves people, builds a loyal fanbase and makes you proud to be an artist.
But right now, you feel stuck:
You don’t know what your brand is.
You’re unsure which songs to release — or if they’re even good enough.
You start songs but never finish them.
You post content that gets no traction.
You wonder if your music is meaningful enough to stand out.
You’re not alone. And it’s not your fault.
Even after songwriting/producing for 15 years and earning platinum records,
I still felt lost — until I built a system that changed everything.
Learn from a songwriter with
21.5+ BILLION streams.
Introducing the SongBrand System
SongBrand is the only system in the world that integrates branding, songwriting and content creation — so your message, music and marketing work together to move people.
There are 3 key phases:
1. Clarity
A lack of clarity is the number 1 reason why artists fail, so first we get clear on who you are, what makes you unique and map out your long term vision to becoming an Iconic Artist.
2. Create
When you dive into writing music without a reliable system it kills creativity.
Here I give you the secret tools and techniques to consistency create your favorite songs faster, easier and without second-guessing yourself.
3. Connect
The third biggest reason why artists fail is because no one knows they exist.
Here we release your music, increase streams, increase profits and build a fanbase that feels like family.
Which path is right for you?
SongBrand Foundations
From USD $50/month
Self-paced online course
SongBrand Academy
From USD $500/month
Group coaching - 10 spots left
SongBrand Accelerator
From USD $1,000/month
Private coaching - 2 spots left
Prices will increase in 2026.
TRUSTED BY
UNIVERSAL
Sony
Republic Records
Island Records
Warner
BMG
EMI
The Voice
Chugg Entertainment
APRA AMCOS
ABC
UNIVERSAL Sony Republic Records Island Records Warner BMG EMI The Voice Chugg Entertainment APRA AMCOS ABC
SUCCESS STORIES
Sunset Delivery, AUS
"Before working with JP we were overthinking every part of the process and only writing/releasing 1 song a year.
In 2025 we’ve already released 2 songs and are on track to release 2 more this year.
Being 100% DIY has saved us $700+ per release.
Our fanbase has grown from 60-6,000 and so has our confidence.”
HAPPY DEATH, AUS
"My Spotify monthly listener count grew 266,567% in 30 days using SongBrand.”
Von Tagen, USA
"In our first session we overcame obstacles we’d been trying to overcome for 2 years.”
AViVA, USA
1.6M monthly listeners on Spotify
Reece Mastin, AUS
“I was signed to a major record label for 10 years and I’ve never experienced anything like this before. I finally feel in control of my own music career.”
ISSY, AUS
“JP has been an incredible mentor in my songwriting journey.
His guidance not only helped me write catchier songs but also taught me how to develop ideas more effectively.
He has a unique way of simplifying complex concepts and pushing you creatively while still allowing you to find your own voice.
Working with him has truly transformed the way I approach music, and I’m grateful for the impact he's had on my growth as a songwriter.”
Ready to be an Iconic Artist?
This is not for you if:
❌ You haven’t released any music yet
❌ You aren’t ready to invest time or money in your artistry
❌ You’re just making music for yourself
This is for you if:
✅ You’re already earning from music or have the freedom to commit
✅ You want to write meaningful songs that leave an impact
✅ You’re ready to think like a creative entrepreneur
✅ You want to lead, heal, and inspire through your music
Book your free 30-minute discovery call now
We'll explore where you’re at, where you’re stuck, and whether we’re a great fit to build your next chapter — together.
About Your Mentor
My name is Jean-Paul (JP) Fung and for the past 16 years I have been writing, producing and mixing music.
My songs have made over 21.5 Billion streams, reached platinum and gold status internationally, won awards and generated money beyond my wildest dreams.
I've taught songwriting and production all over Australia including dozens of schools as well as Universities and Academies.
I’ve worked with some of the biggest songwriters and producers in the world:
John Feldmann (5 Seconds of Summer, Avril Lavigne, Blink 182, YungBlud, JXDN)
Theron “Neff-U” Feemster (Michael Jackson, Justin Bieber, Doja Cat, Kendrick Lamar, Sia)
Audra Mae (Sabrina Carpenter, Kelly Clarkson, Avicii, The Chainsmokers)
Sarah Aarons (Zedd, Demi Lovato, Rosé, NewJeans, Miley Cyrus, Halsey)
Zakk Cervini (Bring Me The Horizon, Architects, Bad Omens)
Tony Ferrarri (24kGldn, ENHYPEN, WayV, NCT 127, Lee Brice, vaultboy, )
Nash Overstreet (Megan Trainer)
Samu Haber (The Voice Germany)
Eric J. Dubowsky (Flume, Tove Lo)
Chris Coady (Foals)
Scott Horscroft (Empire of the Sun)
Richard Wilkinson (Adele)
Don Walker (Cold Chisel)
Over the years I’ve worked with 300+ artists and unfortunately only around 1% of them have survived.
I used to think the answer to artist success was a good song - that turned out to be completely wrong.
There are many, many more pieces to the puzzle - SongBrand is designed to solve that puzzle.
Since 2025 I have been helping independent artists grow their fanbase and take control of their careers.
I want to see a world where independent artists thrive and use their platform to better humanity.
My mission is to revolutionize the way music careers are built using my unique SongBrand system.
